What we do / FIX & AUTOMATE OPERATIONS
A better process, fewer hours, improved margins.
The one door that covers the whole line, from lead to cash: we rebuild the process, take the cost and the errors out, then automate what repeats. Where AI earns its keep, quietly; your team runs it after handover.
$1B+
Revenue P&L owned, across 40 countries
30+
Export markets built for international brands
800+
Product listings across Coop, Salling Group and Lidl
Founders' prior roles and engagements, before Oostduin Associates. Company names and full detail are shared in conversation.
When this door is the right call
Enquiries arrive and nobody follows up. We rebuild the handovers so every lead has an owner, a next step and a date.
Work delivered, invoice sent weeks later, cash later still. Invoicing moved to the day of delivery, reminders that send themselves, collections run on a cadence.
The same order typed into three systems by three people. The routine automated, so reconciliations, follow-ups and scheduling run on their own.
More volume, more people, same profit. Fewer hours and fewer errors in the process, so the growth reaches the bottom line.
Where this door fits, and where it does not
Best for
- An established company with real volume, where the work gets done but too slowly and too manually
- An owner-run company whose margin thins as volume grows
- A back office drowning in retyping, chasing and reconciling
- A PE-backed business with a cost and margin case to deliver
- Collections, reconciliation and reporting that eat skilled hours
Not for
- A software licence sale, or a tool in search of a problem
- Automating a broken process (we fix the process first)
- A full system replacement project
- A headcount cut dressed up as a process project
The line rebuilt, the routine automated
We walk your line from lead to cash and find where it leaks: leads nobody follows up, handovers that drop orders, invoices that go out late. The process is redesigned first.
Collection calls, reconciliations, follow-ups, scheduling and reporting run on their own, in the tools you already use.
Invoices out on time, reminders that send themselves, a collections cadence your team runs, cash arriving when it should.
Hours taken out of the process and errors taken out of the line, counted and reported, so the improvement is visible in the numbers, not claimed in a slide.
Scoped in writing, before we start
Every engagement starts with The 10-Day Diagnostic: a fixed fee, agreed in writing, delivered in 10 working days. We map where the cash leaks, from lead to collection, and what each leak costs. You keep the report, whatever you decide next.
Scope and fees for this door are fixed in writing after the diagnostic, before the work starts. If the scope changes, the price changes in writing first.
No day rates, no open meters, no surprises in month three. Both partners on the engagement, and a handover at the end: documented, trained, yours.
From the first call to a line that runs itself
A free 30-minute conversation about where the line hurts. Not a pitch.
The 10-Day Diagnostic: where the cash leaks from lead to collection, what each leak costs, a plan in writing.
We rebuild with your people: process first, then the automation of what repeats.
Hand over: documented, trained, yours. Then we leave.
Ask us for references: two named clients, offered in the first meeting.
The questions owners ask first
Do we need new software?
Usually not. We automate in the tools you already run and only recommend a change when the current tool is the real problem. Nothing is built that your own team cannot run after handover.
Will our people lose their jobs to this?
The goal is hours, not heads. The hours we take out of retyping, chasing and reconciling go back into selling, delivering and collecting. What your team spends its day on changes; who runs the company's work does not.
How is this different from hiring a systems integrator?
An integrator implements the tool you chose. We start one step earlier: where the money leaks, which process causes it, and only then what to automate. The 10-Day Diagnostic puts a cost on each leak before anything is built, so you spend on the fix that pays.