Commercial and financial advisory.

We build the engine,
fix the numbers,
raise the money,
close the deal.

Commercial growth and financial expertise for owner-run companies, scale-ups and PE-backed businesses: one commercial partner and one financial partner, who have both sat in your seat, working the same line from first lead to banked cash.

NORDICS · BENELUX · MENA

Book a free 30-minute introduction Find your door

Salih Unal +31 6 11 60 86 09 · Cagri Han Karatas +45 91 83 88 39

AARHUS

$30M

Raised across two technology companies

$1B+

Revenue P&L owned, across 40 countries

30+

Export markets built for international brands

Founders' prior roles and engagements, before Oostduin Associates. Company names and full detail are shared in conversation.

One team, both builds

We do not advise and step away

The commercial build and the financial build are usually handled by separate advisors who never sit at the same table, and coordinating them becomes your second job. We remove that job: every market decision arrives with its cash and funding consequences attached, the same week it is made.

Operators, not advisers

We build with your people, in your systems, and we are judged on business results: revenue closed, cash collected, money in the account. Not on the thickness of a report.

Both practices behind every door

Whichever door you enter by, both sides of the firm staff it: one commercial partner and one financial partner, on the same engagement, with nothing for you to coordinate.

What we do

Five doors in. You enter by the one that matches your moment.

Each door is scoped separately, priced in writing before we start, and staffed by both sides of the firm. Start with one, or walk the whole line.

GrowA sales engine that runs without you.Market entry, channels, distributors, partner search, sales hiring. See your numbersNumbers you can steer by.Monthly close, one dashboard, cash seen 13 weeks ahead. RaiseA raise run as a campaign, not a hope.Model, story and data room to investor standard; outreach with weekly counts. Buy or sellYour side of the table, start to signature.Preparation, valuation and negotiation support, without stalling the business. Fix & automate operationsA better process, fewer hours, improved margins.The lead-to-cash line rebuilt, the routine automated, handed to your team. Start hereThe 10-Day Diagnostic.Whichever door you come in, we start the same way: a fixed fee, agreed in writing, delivered in 10 working days.

Who we are

We have walked this road from both seats.

Different industries, business models, funding routes and owners. The pattern repeats, and we have lived it.

Salih Unal

Managing Partner, Finance Practice

The Hague. Twenty years as finance leader and Group CFO; GE Capital across four continents; statutory board director under UK banking regulation.

Cagri Han Karatas

Managing Partner, Commercial Practice

Aarhus. Twenty years of international commercial experience; head of international business in a PE-owned FMCG group; pan-European channel builds for Danish robotics and international food brands.

We started our careers in the same month of 2006, in different countries and different disciplines.

Where we are brought in

Help for the moment in front of you

Most engagements begin with a moment: sales that stalled, cash that comes late, a raise ahead, a buyer at the table. Find the one that fits.

By moment

What you are facing

Sales are stuck
You fly blind on the numbers
Cash comes in late
You need money, or a buyer

By stage

Where you are

Owner-run companies
Scale-ups
Family businesses

For investors

Behind the capital

PE-backed businesses
Portfolio companies

The Oostduin commercial case

Senior hands, on terms an owner can sign

01Fees fixed in writing

Scope and fees agreed in writing before we start. If the scope changes, the price changes in writing first.

02Both partners, every door

One commercial partner and one financial partner on the same engagement. Nothing for you to coordinate.

03Built in your systems

We work with your people, in your tools, on your data. Nothing lives in our drawer.

04Handover, then we leave

Documented, trained, yours. We make ourselves unnecessary on purpose.

05References in the first meeting

Ask us for references: two named clients, offered in the first meeting.

How we work

We diagnose, we build, we hand over, and then we leave.

A free 30-minute conversation about where it hurts. Not a pitch.

If it makes sense, a short written scope. Fees fixed in writing before we start.

We build with your people, in your systems.

Hand over: documented, trained, yours. Then we leave.

Common questions

The questions owners ask first

What is The 10-Day Diagnostic?

A fixed-fee first step, agreed in writing and delivered in 10 working days: we walk your company from lead to cash, put a value on the three biggest leaks, and hand you a fix plan. You keep the report, whatever you decide next.

How does an engagement run?

Each door is scoped separately and priced in writing before we start. We build with your people, in your systems, and every engagement ends with a handover: documented, trained, yours.

How are you different from consultants?

A consultant advises and steps away. We build and hand over: a running sales engine, a monthly close that happens, collection calls that make themselves. Others leave a report; we leave a running engine and a trained team.

What does it cost?

Every fee is fixed in writing before we start, scoped to the door you enter by. No day rates, no open meters, no surprises in month three. The first conversation is free and takes 30 minutes.

OOSTDUIN | ASSOCIATES

We are ready to listen.

Book a free 30-minute introduction