What we do / GROW
A sales engine that runs without you.
Market entry, channel and distributor build, partner search, sales hiring and coaching to independence. Built with your team, in your market, and measured in revenue, not in slides.
30+
Export markets built for international brands
6
European hires and a partner manager, in under 6 months
+21%
Sales growth YTD, Danish robotics start-up, 2026
Founders' prior roles and engagements, before Oostduin Associates. Company names and full detail are shared in conversation.
When this door is the right call
Every deal still needs the owner in the room. The engine we build runs on process and people, not on your calendar.
Market entry planned as a campaign: target customers sharpened, entry route chosen, first meetings opened alongside you.
Distributor and channel partner search, run to a signed pilot: candidates mapped, approached, negotiated at your side.
Sales hiring and onboarding, then coaching to independence. The team runs without us; that is the point.
Where this door fits, and where it does not
Best for
- An owner-run company whose sales still run through the owner
- A product that sells, without a channel that scales
- A first serious export push into Europe or MENA
- A distributor or partner search that must end in a signed pilot
- A young sales team that needs senior hands beside it
Not for
- Outsourced telesales or a rented sales team
- A logo-and-brochure marketing exercise
- Lead lists without the process to work them
- A product that has not sold to anyone yet
A commercial build, measured in revenue
Target customer and offer sharpened, entry route chosen, outbound running within weeks, first meetings opened alongside you.
Channel design, distributor search and negotiation, partner onboarding and management cadence, run to a signed pilot.
Hiring, onboarding and coaching to independence: a pipeline your team runs without us, reviewed weekly while we are there.
Every market decision arrives with its cash and margin consequences attached: pricing, terms and working capital, the same week.
Scoped in writing, before we start
Every engagement starts with The 10-Day Diagnostic: a fixed fee, agreed in writing, delivered in 10 working days. You keep the report, whatever you decide next.
Scope and fees for this door are fixed in writing after the diagnostic, before the work starts. If the scope changes, the price changes in writing first.
No day rates, no open meters, no surprises in month three. Both partners on the engagement, and a handover at the end: documented, trained, yours.
From the first call to a running engine
A free 30-minute conversation about where sales hurt. Not a pitch.
The 10-Day Diagnostic: where the leads leak, which fix comes first, a plan in writing.
We build with your people: market entry, channel, team, cadence.
Hand over: documented, trained, yours. Then we leave.
Ask us for references: two named clients, offered in the first meeting.
The questions owners ask first
Do you sell for us, or build the engine?
We build, and we sell alongside your team while we do: first meetings opened, deals worked together, every step documented. The goal is an engine your team runs without us, measured in revenue closed while we are there.
How is the partner search different from a broker?
A broker makes an introduction and steps away. We map candidates, approach them with you, negotiate at your side and run the work to a signed pilot, then stay through onboarding. The search ends when the partnership works, not when the meeting happens.
Which markets do you work in?
The Nordics and Benelux as home ground, and MENA through long operating experience there. For other markets we say honestly in the first call whether we are the right firm.