What we do  /  RAISE

Equity · Credit · Investors

A raise run as a campaign, not a hope.

Equity, credit, grants and public incentives: the instrument chosen before the meetings start, the model, story and data room built to investor standard, and the outreach run with weekly counts, with a partner next to you in every negotiation.

$30M

Raised across two technology companies

300+

Investor conversations, two scale-ups, 2022 to 2026

4x

Recurring revenue growth while losses went to break-even

Founders' prior roles and engagements, before Oostduin Associates. Company names and full detail are shared in conversation.

When it matters

When this door is the right call

01When the money runs out before the plan does

The raise starts before the pressure does: instrument, timetable and investor list set early, so you negotiate with time on your side.

02When meetings happen but money does not

Interest is not an outcome. We run the outreach as a campaign: a named list, weekly counts of conversations, and a reason recorded for every no.

03When you do not know which instrument fits

Equity, bank debt, private credit, grants, or a mix. We put the real cost of each on one page, in plain terms, before you give anything away.

04When the bank wants a story the spreadsheet cannot tell

A model investors will stress before they do, and a story written in their language, carried by your numbers.

Is it the right fit?

Where this door fits, and where it does not

Best for

  • A scale-up raising a growth round with real revenue behind it
  • An owner-run company funding expansion without giving the company away
  • A bank facility or private credit process that needs investor-grade numbers
  • Grants and public incentives worth a pipeline, not a one-off form
  • A founder who wants a partner at the table, not a deck in the mail

Not for

  • An idea without a product or revenue behind it yet
  • A rescue that needs money this month (we say so in the first call)
  • Introductions sold as a service, with no work behind them
  • A valuation argument with no numbers to carry it
What we build

A funding campaign, run to the account

The instrument

Equity, credit, grants or a mix: dilution, covenants, guarantees and timing priced in plain terms, the route chosen before the first meeting, not after the tenth.

Model, story, data room

A model investors will stress before they do, a story in their language, and a data room ready before anyone asks for it.

The campaign

A named investor list, a timetable, weekly counts of conversations, and a partner next to you in every negotiation, until the money is in the account.

Grants and incentives

Public grants and incentive schemes screened for fit and run as a pipeline alongside the raise, built from the same model and story.

What it costs

Scoped in writing, before we start

 The first step

Every engagement starts with The 10-Day Diagnostic: a fixed fee, agreed in writing, delivered in 10 working days. You keep the report, whatever you decide next.

 The engagement

Scope and fees for this door are fixed in writing after the diagnostic, before the work starts. If the scope changes, the price changes in writing first.

 The commitment

No day rates, no open meters, no surprises in month three. Both partners on the engagement, and a handover at the end: documented, trained, yours.

How it works

From the first call to money in the account

01

A free 30-minute conversation about the raise ahead. Not a pitch.

02

The 10-Day Diagnostic: what the numbers can carry, which instrument fits, a plan in writing.

03

We build and run: model, story, data room, outreach with weekly counts, negotiation at your side.

04

Hand over: documented, trained, yours. Then we leave.

Ask us for references: two named clients, offered in the first meeting.

Common questions

The questions owners ask first

Do you guarantee the raise?

No, and be careful with anyone who does. What we fix in writing is the work: investor-grade materials, a named list, weekly counts, and a partner in every negotiation, until the money is in the account or the honest answer is no.

Equity or debt, how do we choose?

By price, in the widest sense: dilution, covenants, personal guarantees, timing and what each route does to your freedom to run the company. We put the real cost of each on one page and choose with you before the meetings start.

Do you also handle grants and subsidies?

Yes, as a pipeline run alongside the raise: schemes screened for fit, applications built from the same model and story, deadlines managed. Useful money, but it never replaces the funding plan.